Privacy Policy

1. Who We Are

This Privacy Policy applies to PLG Ideas (available at www.plgideas.com), a product library of PLG (Product-Led Growth) tactics and strategies operated by Valubyl (www.valubyl.com), based in Israel.

If you have any questions about this policy or how we handle your data, please contact us at:

• Website: www.valubyl.com
• Jurisdiction: Israel

2. What Personal Data We Collect

Personal data is any information that can be used to identify you. The data we collect falls into two categories: information you provide voluntarily, and information collected automatically when you use the website.

2.1 Data You Provide Voluntarily

We may collect the following personal data when you choose to provide it:

• Email address: if you sign up for updates, a newsletter, or contact us directly
• Name: if provided as part of a contact or signup form

2.2 Data Collected Automatically

When you visit www.plgideas.com, we automatically collect certain technical and behavioural data via Google Analytics, including:

• IP address (anonymised where possible)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or source
• General geographic location (country/city level)

This data is collected using cookies and similar tracking technologies. See Section 5 for more on cookies. While this information may not identify you individually, it may be combined with other data to do so.

3. How We Use Your Data

We only collect and use your personal data when we have a legitimate reason to do so, and only to the extent reasonably necessary. We use the data we collect for the following purposes:

• Analytics and site improvement: to understand how visitors use the site and improve content and user experience
• Communications: to respond to enquiries or send updates you have specifically requested
• Security and fraud prevention: to ensure the site is safe and used in accordance with these policies
• Legal compliance: to meet our obligations under applicable laws and resolve any disputes

We do not use your data for automated decision-making, profiling, or direct marketing without your consent.

4. Legal Basis for Processing

We are based in Israel and this website is governed primarily by Israel's Protection of Privacy Law, 1981 and the Privacy Protection Regulations (Data Security), 2017.

Israel has been recognised by the European Commission as providing an adequate level of data protection. As we serve users globally, including from the EU and UK, we also align with the principles of EU GDPR and UK GDPR where applicable.

We process your personal data on the following bases:

• Permitted purpose: processing is carried out for the purposes for which the data was provided, or for a directly related purpose, in accordance with the Protection of Privacy Law, 1981
• Consent: for non-essential cookies and any email communications you opt into
• Contractual necessity: where processing is needed to fulfil a service you have requested
• Legal obligation: where processing is required to comply with applicable law

For users located in the EU or UK, we additionally rely on 'legitimate interests' and other GDPR lawful bases where applicable. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.

5. Cookies

We use cookies on this website. Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information.

5.1 Cookies We Use

• Essential cookies: required for the site to function correctly. No consent required.
• Analytics cookies (Google Analytics): used to measure and analyse site usage. These are non-essential and require your consent under the Protection of Privacy Law, 1981 and general Israeli privacy principles.

5.2 Managing Cookies

You can control and/or delete cookies as you wish. You can delete all cookies already on your device and you can set most browsers to prevent them from being placed. You can also opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout

6. Third-Party Services and Data Sharing

We use the following third-party service that may process your data:

• Google Analytics (Google LLC, USA): for website analytics. Google may transfer data to the United States. Google is certified under the EU-US Data Privacy Framework. For more information, see Google's Privacy Policy at policies.google.com/privacy.

We do not sell, rent, or trade your personal data to any third parties.

We may disclose your data if required to do so by law, court order, or in response to valid requests from public authorities.

7. International Data Transfers

We are based in Israel, which has been recognised as providing an adequate level of data protection by the European Commission. Your data may also be transferred to the United States via Google Analytics. Google participates in the EU-US Data Privacy Framework, which provides appropriate safeguards for such transfers.

If you are an EU or UK resident, these transfers are covered by adequacy decisions or Standard Contractual Clauses as appropriate.

8. Security of Your Personal Data

We take the security of your personal data seriously. When we collect and process personal data, we protect it using commercially reasonable technical and organisational measures to prevent loss, theft, unauthorised access, disclosure, copying, use, or modification.

However, no method of electronic transmission or storage is completely secure. While we will do our best to protect your personal data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any information you use to communicate with us.

9. How Long We Keep Your Data

• Analytics data: retained for 26 months by default within Google Analytics, after which it is automatically deleted
• Email addresses: retained until you unsubscribe or request deletion
• Contact enquiries: retained for up to 2 years

We will not retain your personal data for longer than is necessary for the purposes for which it was collected. We may retain data for longer where required by law, for legal proceedings, or for legitimate archiving purposes.

10. Your Rights

Under Israel's Protection of Privacy Law, 1981, you have the following rights:

• Right of inspection: to request to inspect personal data held about you in a database (Section 13, PPL 1981)
• Right of correction: to request correction of inaccurate, incomplete, unclear or outdated personal data held about you (Section 14, PPL 1981)
• Right to deletion: to request deletion of your data in certain circumstances
• Right to object: to object to the use of your data for direct marketing purposes
• Right to withdraw consent: at any time, where processing is based on consent
• Non-discrimination: we will not discriminate against you or treat you differently for exercising any of your privacy rights

For users located in the EU or UK, additional rights apply under EU GDPR / UK GDPR, including:

• Right to data portability: to receive your data in a structured, machine-readable format
• Right to restrict processing: to request we limit how we use your data

To exercise any of these rights, please contact us via www.valubyl.com.

If you are located in Israel, you may also contact the Privacy Protection Authority (PPA):

• Website: gov.il/en/departments/the_privacy_protection_authority

If you are located in the EU or UK and believe your data has been mishandled, you may contact your local data protection supervisory authority.

11. Data Breach Notification

In the event of a personal data breach that is likely to affect your rights or interests, we will notify you and the relevant supervisory authority as required under applicable law, including Israel's Protection of Privacy Law, 1981 and the Privacy Protection Regulations (Data Security), 2017.

12. Business Transfers

If Valubyl is acquired, merges with another entity, or transfers all or substantially all of its assets, your personal data may be transferred as part of that transaction. You acknowledge that such transfers may occur. Any acquiring party will be required to handle your data in accordance with this Privacy Policy or notify you of any material changes.

13. Third-Party Links and Screenshots

This website contains screenshots of third-party SaaS products for educational and informational purposes. These screenshots are used under fair use provisions (Israeli Copyright Act 2007, Section 19) for the purpose of commentary, criticism, and informational use. All product names, logos, and screenshots remain the intellectual property of their respective owners. Their inclusion does not imply any endorsement of PLG Ideas or Valubyl by those companies.

Links to external websites are provided for convenience. We are not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policy of any external site you visit.

14. Children's Privacy

This website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated 'Last updated' date. Where changes are significant, we will make reasonable efforts to notify you. We encourage you to review this policy periodically.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

• Website: www.valubyl.com
• Jurisdiction: Israel